Ecommerce PPC Agency

Scale Your Online Store With Paid Search

We help ecommerce brands grow through expert Google Ads management, shopping campaigns, and paid media strategies that drive profitable revenue.

Get Your Free Audit

What's in Your Free Audit?

A comprehensive review of your Google Ads

  • Account structure analysis

    We review your campaign hierarchy, ad group organisation, and identify structural issues holding back performance.

  • Wasted spend identification

    Find exactly where your budget is being wasted on irrelevant searches, poor performing products, and bad placements.

  • Competitor benchmarking

    See how your impression share, ad positions, and bidding stack up against competitors in your market.

  • Quick win opportunities

    Immediate fixes you can implement right away to improve ROAS, often within the first week.

  • Growth roadmap

    A clear plan for scaling your account profitably over the next 3-6 months with specific recommendations.

No commitment required
Ecommerce
Specialists

We only work with online retailers. No generalist agencies here, just deep ecommerce PPC expertise.

Transparent
Reporting

Monthly reports focused on revenue and profit. You'll always know exactly what we're doing and why.

No
Lock-ins

Month to month contracts. No long commitments. We earn your business every single month.

Ecommerce PPC Specialists

We're a UK based PPC agency focused exclusively on ecommerce. While other agencies spread themselves thin across every industry, we specialise in one thing: helping online retailers grow through paid search.

That means we understand the nuances of shopping feeds, product margins, seasonality, and what it actually takes to scale an online store profitably. No generic strategies or cookie cutter campaigns.

Every recommendation is tailored to your products, your margins, and your growth goals.

Ecommerce Only

100% focused on online retail. Your challenges are our expertise.

Profit Focused

We optimise for your actual margin, not vanity metrics.

No Lock-ins

Month to month. We earn your business every single month.

Transparent

You'll always know exactly what we're doing and why.

Ecommerce PPC Management Services

Full service Google Ads management for online retailers

Google Shopping Ads

Product feed optimisation and Google Merchant Center management for maximum visibility

Google Shopping campaigns put your products directly in front of buyers searching for what you sell. We optimise your product titles, descriptions, and attributes to improve quality scores and reduce cost per click. Our feed management ensures your products stay approved and competitive in the auction.

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Paid Search Ads

High intent keyword targeting and bid management for ready to buy customers

Search campaigns capture customers actively looking for your products. We research and target high converting keywords, write compelling ad copy, and implement smart bidding strategies. Negative keyword management ensures your budget goes to searches that actually convert.

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Performance Max

AI powered shopping campaigns across all Google advertising inventory

Performance Max uses Google's machine learning to show your products across Search, Shopping, YouTube, Display, Discover, and Gmail. We structure campaigns for maximum control, set up proper audience signals, and monitor asset performance to guide the algorithm toward profitable conversions.

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Retargeting

Remarketing campaigns to bring back visitors and recover abandoned carts

Most visitors don't buy on their first visit. Our remarketing campaigns bring them back with dynamic product ads showing exactly what they viewed. We set up cart abandonment sequences, cross-sell campaigns, and customer win-back ads to maximise lifetime value from your traffic.

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Product Feed Management

Shopping feed optimisation to improve ad quality and reduce cost per click

Your product feed is the foundation of Shopping performance. We optimise titles with search terms buyers actually use, enhance descriptions, add missing attributes like GTINs and brand, fix disapproved products, and structure your feed for better category relevance and ad quality.

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Conversion Tracking

Proper GA4 and ecommerce tracking setup for accurate performance measurement

Accurate tracking is essential for Google's algorithms to optimise effectively. We implement enhanced conversions, set up proper GA4 ecommerce tracking, configure conversion values, and ensure your data is clean. Bad tracking means bad bidding decisions and wasted budget.

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Ad Creative Testing

Continuous A/B testing of ad copy and landing pages to improve conversion rates

We continuously test headlines, descriptions, and responsive search ad combinations to find what resonates with your audience. Landing page recommendations help improve conversion rates once visitors click. Small improvements in CTR and conversion rate compound into significant revenue gains.

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PPC Reporting

Monthly performance reports focused on return on ad spend and revenue growth

No confusing dashboards or vanity metrics. Our monthly reports focus on what matters: revenue, ROAS, CPA, and profit. We include clear commentary explaining what we did, what worked, what we learned, and what we're testing next. You'll always know exactly where your money is going.

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Get Your Free Audit

Who We Work With

We're the right fit if you're an ecommerce business looking to scale through paid advertising

DTC Brands

Direct to consumer brands selling their own products and looking to scale acquisition profitably

Whether you're launching a new product or scaling a winner, we help DTC brands find profitable customers through Google Ads. We understand the importance of unit economics and customer acquisition costs.

Online Retailers

Multi brand retailers with large product catalogues needing expert shopping feed management

Large catalogues need sophisticated feed management and campaign structures. We segment by brand, category, and margin to ensure every product gets the right level of investment.

Scaling Stores

Established stores spending £5k+ per month on ads and ready to take performance to the next level

You've proven product-market fit and now need expert help to scale efficiently. We help established stores break through plateaus and grow profitably without tanking ROAS.

Common Google Ads Problems We Fix

Most ecommerce stores we audit are leaving money on the table. Here are the issues we see time and time again.

Wasted Ad Spend

Money disappearing on irrelevant search terms, poor performing products, and audiences that never convert.

Declining ROAS

Return on ad spend dropping month on month with no clear explanation or strategy to turn it around.

Messy Account Structure

Campaigns built without a clear strategy, making optimisation nearly impossible and wasting your budget.

Poor Product Feeds

Missing attributes, weak titles, and disapproved products hurting your Shopping campaign performance.

Broken Tracking

Inaccurate conversion data means Google's algorithms can't optimise properly and you can't measure true performance.

What You Get With Us

Strategic account restructure

We rebuild your campaigns from the ground up with a clear structure that makes optimisation possible and scales efficiently.

Wasted spend eliminated

Aggressive negative keyword management and audience exclusions ensure your budget only goes to searches that convert.

Optimised product feeds

Titles rewritten with search terms, missing attributes added, and disapproved products fixed to maximise Shopping visibility.

Proper conversion tracking

Enhanced conversions, GA4 ecommerce events, and clean data so Google's algorithms can actually optimise for profit.

Profit focused bidding

Bidding strategies aligned to your actual margins, not just revenue. We optimise for the metrics that matter to your business.

Monthly performance reports

Clear reports showing revenue, ROAS, and CPA with commentary on what we did and what's next. No vanity metrics.

How Our PPC Management Works

A simple process to optimise your paid advertising

  1. 1

    Free PPC Audit

    We analyse your Google Ads account structure, ad spend efficiency, and identify quick wins

  2. 2

    Campaign Strategy

    Custom paid search roadmap built around your products, margins and bidding strategy

  3. 3

    Optimise & Scale

    Ongoing campaign optimisation to improve return on ad spend while scaling profitably

Start With a Free Audit

Ecommerce Platforms We Work With

Seamless Google Ads integration with your online store

Shopify

Native Shopify integration with Google Merchant Center, conversion tracking via Shopify Pixel, and product feed sync.

Woo

WooCommerce feed setup via plugins or custom solutions, enhanced ecommerce tracking, and seamless product sync.

BigCommerce

BigCommerce Channel Manager integration, automated feed updates, and built-in Google Shopping connection.

Magento

Adobe Commerce and Magento Open Source feed generation, custom attribute mapping, and enterprise-level tracking.

Google Ads

Full Google Ads management including Search, Shopping, Performance Max, Display, YouTube, and remarketing campaigns.

GA4

Google Analytics 4 setup with enhanced ecommerce, custom events, audience building, and conversion tracking.

Performance Marketing Focused on Profit

We optimise your digital advertising for revenue and margin, not vanity metrics. Every bidding decision is made with your bottom line in mind.

ROAS
Return on ad spend focused
Revenue
Not just clicks and traffic
CPA
Cost per acquisition
Profit
Your actual margin
Get Your Free PPC Audit

Ready to Improve Your Google Ads Performance?

Get a free PPC audit and see exactly how we can optimise your ecommerce advertising

Get Your Free Audit

PPC Management FAQs

Common questions about ecommerce Google Ads management

What is ecommerce PPC management?

Ecommerce PPC (pay per click) management is the process of running and optimising paid advertising campaigns for online stores. This includes Google Shopping ads, paid search campaigns, and Performance Max campaigns that drive targeted traffic to your products.

How much does Google Ads management cost?

PPC management fees typically range from £500 to £5,000+ per month depending on your advertising spend and campaign complexity. Most online retailers spending £5k+ on Google Ads benefit significantly from professional campaign management.

What return on ad spend can I expect?

Return on ad spend varies significantly by industry, product margins, and competition. We focus on finding the right ROAS target for your specific business model and optimising your bidding strategy accordingly.

How long before I see results from paid search?

You can see initial traffic and conversions within days of launching campaigns. Meaningful optimisation data takes 2-4 weeks to accumulate, with most accounts seeing significant performance improvements within 90 days.

Do you manage Google Shopping for Shopify stores?

Yes, we work with all major ecommerce platforms including Shopify, WooCommerce, BigCommerce, Magento and custom builds. We handle product feed setup, conversion tracking, and platform specific optimisations.

What's included in the free PPC audit?

Our free audit includes a review of your Google Ads account structure, wasted ad spend analysis, competitor benchmarking, and specific recommendations for improving your campaign performance and return on ad spend.

What's the difference between Google Shopping and Performance Max?

Google Shopping campaigns give you granular control over product bidding and appear in Shopping results. Performance Max uses machine learning to show your products across all Google inventory including Search, Shopping, YouTube, Display, and Gmail. Most ecommerce accounts benefit from running both campaign types strategically.

How do you optimise product feeds?

We optimise product titles with relevant search terms, improve descriptions, add missing attributes like GTINs and brand, fix disapproved products, and structure your feed to maximise visibility in Google Shopping results. A well optimised feed directly improves ad quality and reduces cost per click.

Can you help with Google Merchant Center issues?

Yes, we regularly help ecommerce stores resolve Merchant Center suspensions, policy violations, and feed errors. Common issues include missing shipping information, price mismatches, and policy violations that we can diagnose and fix.

Do you manage remarketing campaigns?

Yes, remarketing is a core part of ecommerce PPC strategy. We set up dynamic remarketing to show visitors the exact products they viewed, cart abandonment campaigns, and customer win-back campaigns to maximise lifetime value.

How do you track conversions and revenue?

We implement proper conversion tracking through Google Ads, GA4, and your ecommerce platform. This includes tracking purchases, revenue, profit margins where possible, and micro-conversions like add to cart. Accurate tracking is essential for effective bidding optimisation.

What reporting do you provide?

We provide monthly reports focused on metrics that matter: revenue, ROAS, cost per acquisition, and profit. No vanity metrics or confusing dashboards. We also include clear commentary on what we did, what worked, and what we're testing next.